Homegrown agentic e-commerce platform Glance will be integrated by default on Android TVs across India, the US and Japan through a strategic partnership with Google, turning idle TV screens into interactive shopping and discovery interfaces.
New Delhi, October 22 — Glance, the homegrown agentic e-commerce platform, will be integrated by default on Android TVs across India, the United States and Japan under a strategic partnership with Google.
Under the collaboration, Glance will turn idle television screens into interactive, shoppable storefronts across categories such as fashion, travel, food, wellness and other lifestyle segments.
The company said the integration is designed to move the TV screen beyond passive viewing and make it a platform for AI-driven shopping, discovery and inspiration.
InMobi and Glance Founder and CEO Naveen Tewari said the partnership combines Google’s large Android TV ecosystem with Glance’s AI-first commerce models.
He said the aim is to make shopping and discovery more seamless and immersive across categories including fashion, home décor and travel.
The company described the new experience as a dynamic opt-in ecosystem powered by an intelligent shopping agent.
Users will be able to explore products and lifestyle content directly from their televisions instead of treating the idle screen only as a static backdrop.
The launch across the three major markets significantly expands Glance’s international distribution footprint.
The Google partnership builds on Glance’s earlier expansion into connected televisions.
In June, Glance partnered with Samsung to launch its interactive digital shopping platform for smart-TV users in the US.
The company has also become one of the first deep-tech businesses to integrate its online-shopping technology platform into Apple’s iOS operating system.
Glance also has existing partnerships with Airtel and DIRECTV, which the company says already give it access to millions of households.
For Google, the collaboration is expected to increase the utility of Android TV by turning it into a broader interactive lifestyle platform.
For Glance, the deal provides a significant expansion in global reach by embedding its AI-powered commerce experience across Android TV devices in multiple large markets.
The partnership also reflects the wider push by technology companies to bring agentic AI and commerce directly into connected screens, allowing consumers to move from content discovery to purchase without switching devices.
