Manufacturers see demand expanding beyond northern India as consumers increasingly consider air purifiers a year-round household purchase.
Highlights:
- Croma says air purifier sales volumes have more than doubled in 2026.
- Amazon reports sales doubling over the past week.
- Xiaomi reports approximately fourfold year-on-year sales growth.
- Demand is expanding to markets beyond Delhi-NCR.
- India’s market is projected to reach ₹1,000 crore by FY30.
New Delhi, Nov 15: Air purifier sales have surged as worsening pollution across Delhi-NCR and adjoining parts of northern India drives consumer purchases, with retailers and manufacturers also reporting a gradual shift towards year-round demand.
Infiniti Retail, which operates the Tata Group’s electronics retail chain Croma, said its air purifier sales volumes have more than doubled in 2026. North India, particularly Delhi-NCR, remains its strongest market, while Mumbai also witnesses increased demand during periods of poor air quality, CEO and MD Shibashish Roy said.
Amazon India said air purifier sales on its platform doubled over the past week. Buyers are comparing products based on room size, filter types and features such as live air-quality sensors. The company also said it has expanded the selection available through Amazon Now to meet immediate demand.
The increase comes amid poor outdoor air quality. Delhi’s 24-hour average Air Quality Index stood at 367 on Saturday, placing it in the “very poor” category. However, the Air Quality Early Warning System forecast a decline in PM2.5 and PM10 concentrations over the following two days.
Manufacturers say purchasing behaviour is gradually changing. Versuni India, formerly Philips Domestic Appliances India, said consumers are increasingly buying air purifiers before the seasonal pollution peak instead of waiting for conditions to deteriorate sharply.
Its Chief Marketing Officer Pooja Baid said demand is becoming more consistent, suggesting a shift from panic-driven purchases towards proactive adoption.
Xiaomi India Associate Director of Product Marketing Gautam Batra said the Indian market is expected to grow around 20 per cent annually. Xiaomi has recorded approximately fourfold year-on-year growth in air purifier sales, supported by better product availability and inventory planning, he added.
Demand is also emerging in Maharashtra, Karnataka, Tamil Nadu and Telangana, widening the category’s reach beyond its traditional northern markets.
Premium appliance maker Dyson reported that visits to air purifier pages on its Indian website increased more than 100 per cent in October compared with a year earlier. Consumers are also showing interest in real-time air-quality displays, app controls and models offering heating or humidification.
According to consulting firm The Knowledge Company, India’s air purifier market was valued at ₹320 crore in FY25 and is projected to reach ₹1,000 crore by FY30, representing a compound annual growth rate of 26 per cent.
