Bata India plans to introduce new global product lines in the country with a stronger focus on sneakers and youth-oriented footwear. The company aims to double its India turnover by 2030 under its ‘Reignite India 2030’ strategy and is also targeting more than a two-fold increase in profits.
New Delhi, November 11 — Bata India is preparing to bring new global product lines to its stores as it looks to attract younger consumers and double its India turnover by 2030, according to Managing Director and CEO Sanjay Rao.
Addressing his first earnings call after taking charge, Rao said the footwear company is preparing a detailed year-by-year roadmap to achieve its growth target under the ‘Reignite India 2030’ strategy.
Bata India reported revenue of ₹3,515.48 crore in FY26.
Bata targets faster growth
Rao said the company’s ambition remains to double its India turnover by 2030, which would require a stronger growth trajectory over the next four years.
Bata India is also looking to more than double its profits by 2030, while generating enough earnings to continue funding investment and future expansion.
CFO Amit Aggarwal said the company is working to improve its growth rate quarter by quarter.
Bata India registered 7.5% growth in the September quarter and has recorded growth over the past three quarters.
The company is pursuing initiatives aimed at accelerating its top-line performance, with management indicating an ambition to move towards stronger growth rates.
Bigger push into sneakers
A major part of Bata India’s strategy will be strengthening its connection with younger consumers, particularly Gen Z.
The company plans to increase its focus on sneakers and casual footwear.
Rao acknowledged that Bata had not moved quickly enough to capture the earlier “sneakerisation” trend, as more agile competitors entered the segment and consumer preferences shifted towards casual footwear.
The company now sees significant potential in the category, particularly through the Bata and Hush Puppies brands.
Global products coming to India
Bata India is also preparing to introduce newer global product lines from other markets into its Indian stores.
Rao said bringing these products to India “as early as possible” is among his priorities.
However, the company has not provided a specific launch date for these products.
Management expects the new ranges to strengthen Bata’s product portfolio and help the company improve its appeal among younger consumers.
Franchise stores to drive expansion
Retail expansion will be another important part of Bata India’s growth strategy.
The company is prioritising franchisee-led expansion, while selectively considering opportunities to open additional company-owned stores.
The combination of new global products, sneakers, youth-focused offerings and retail expansion is expected to support Bata India’s goal of doubling its domestic business by 2030.
