WhatsApp will focus on making conversations richer, enabling users to complete more tasks such as bill payments directly within chats, and using artificial intelligence to improve efficiency. The platform says personal messages and calls will remain end-to-end encrypted.
New Delhi, November 11 — WhatsApp is planning to make its platform more useful by improving communication features, enabling more tasks to be completed directly within chats and expanding the use of artificial intelligence, according to CEO Kunal Shah.
Shah said the company’s priorities have been shaped by feedback from users who want WhatsApp to help them stay connected with people who matter while also allowing them to get more things done without leaving the platform.
Voice notes, groups and video to get better
The first area of focus will be making personal connections richer and more expressive.
According to Shah, people send more than 10 billion voice messages and over 4 billion stickers on WhatsApp every day.
As communication habits evolve, WhatsApp plans to make features such as voice notes, groups, stickers and video simpler and more expressive.
The idea is to improve how users communicate with friends, family and other contacts while keeping the core messaging experience simple.
Pay bills and complete tasks within chats
WhatsApp’s second major priority is reducing the number of steps required to complete everyday tasks.
Shah said many activities begin inside a chat but require users to move elsewhere to finish them.
These could include paying a bill, borrowing money or staying connected while travelling.
WhatsApp is working with financial services and telecom partners to make completing such activities within its ecosystem easier.
The aim is to make finishing a task as simple as starting it in a conversation.
AI to help save time
Artificial intelligence will form the third major pillar of WhatsApp’s strategy.
According to Shah, AI should work quietly in the background to find what users need, complete tasks and help ensure they do not miss bookings or appointments.
The broader objective is to use technology to save users time rather than add complexity to their experience.
Privacy to remain central
WhatsApp currently handles more than 100 billion messages and 2 billion calls every day, according to the source.
Despite adding new capabilities, Shah stressed that the platform must remain simple, reliable and private.
Personal messages and calls will continue to be protected by end-to-end encryption, while WhatsApp intends to maintain its existing standards around reliability and privacy.
