Jaguar Land Rover plans to enter India’s electric vehicle market in 2027 with models including the Range Rover Electric and Range Rover Sport Electric. The luxury automaker also plans to introduce the new Jaguar GT next year as it sees India as a key growth market.
New Delhi, November 10 — Jaguar Land Rover (JLR) plans to introduce its first electric vehicles in India in 2027, marking the luxury automaker’s entry into the country’s rapidly expanding premium EV segment.
JLR India Managing Director and CEO Rajan Amba said the company plans to bring the Range Rover Electric and Range Rover Sport Electric to India, while the new Jaguar GT is also scheduled for introduction next year.
The launches will take place across different periods rather than simultaneously.
JLR currently does not offer an electric vehicle in its Indian portfolio. However, the company believes the time is right to enter the segment after witnessing stronger EV adoption across both premium and more accessible vehicle categories over the past year.
JLR to initially import electric models
The luxury automaker plans to import its electric models initially to test customer response in the Indian market.
Amba said it was still too early to estimate the potential demand for JLR’s electric vehicles because the company would be entering the Indian EV segment for the first time.
He noted that electric vehicle adoption varies significantly across countries and consumer groups.
Charging infrastructure and resale value remain important considerations for potential EV buyers, although both areas are improving in India.
According to Amba, initiatives by the central and state governments, including incentives for electric vehicles, are also helping strengthen the foundations of the domestic EV market.
JLR expanding India retail network
Alongside its EV strategy, JLR is expanding its physical presence in India.
The automaker expects to increase its number of retail outlets to 40 by the end of this year, compared with 25 outlets a year earlier.
JLR also continues to see healthy order books and strong monthly order intake, with the company identifying India as an important growth market.
India-UK FTA boosts demand
JLR has also witnessed increased demand following price reductions on some models after the India-UK free trade agreement (FTA).
Amba cited the example of one vehicle whose price declined from around ₹4.25 crore to ₹3.5 crore following the revision.
However, he said it was too early to determine the full impact of the trade agreement and that the company would need a complete 12-month period for a meaningful comparison.
JLR also expects around 20% growth in Defender orders from current levels due to localisation. The company intends to pass the benefits of localisation on to customers, similar to its approach with Range Rover localisation.
The combination of new electric models, a larger retail network, localisation and benefits from the India-UK trade agreement could help JLR strengthen its position in India’s growing luxury vehicle market.
