Taj named world’s strongest hotel brand

The iconic Taj hotels have once again achieved the title of the ‘World’s Strongest Hotel Brand’ by Brand Finance. Taj emerged as the world’s strongest hotel brand with a 45% increase in its brand value, now at $545 million, according to Brand Finance’s ‘Hotel 50 2024’ report.

Indian Hotels Company (IHCL), one of India’s largest hospitality companies, announced on Tuesday that its iconic brand Taj has been recognized as the World’s Strongest Hotel Brand by Brand Finance, the world’s leading brand valuation consultancy. The ‘Hotels 50 2024’ annual report identifies the most valuable and strongest hotel brands globally.

Taj distinguished itself as the world’s second-fastest growing brand. It received an AAA+ rating due to its improved Brand Strength Index (BSI) score of 92.9 out of 100, the highest brand strength rating awarded by Brand Finance. The report noted that Taj’s BSI score increased by more than three points, excelling in brand strength metrics such as familiarity, consideration, recommendation, and reputation.

Puneet Chhatwal, managing director and chief executive officer of IHCL, stated, “We are delighted that Taj, our iconic brand, has been honored as the World’s Strongest Hotel Brand again. We are receiving this recognition for the fourth year, and the third time as number one. It is a testament to the brand’s century-old legacy of pioneering destinations, setting global benchmarks, and showcasing Indian hospitality to the world.”

The report highlighted Taj’s exceptional performance across various brand strength metrics, affirming its status as a leader in the hospitality industry. “This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj. Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry,” Chhatwal added.