Shopping spree trimmed to 1 week before Diwali

Brick-and-mortar retailers and companies have stated that the weeks of the shopping spree ahead of the festival season has been trimmed down to one weekend. The festive months from October to December usually account for close to 40% of annual sales.

“So far we are seeing slowness in retail sales in traditional trade, though modern trade is looking stable. But now consumers buy in the last few days before Diwali, so we do expect sales to pick up in traditional trade as well. We saw a similar trend during Raksha Bandhan this year,” opined a large distributor of premium chocolate brands.