DRRK Foods launches new packs for Crown Basmati Rice

DRRK Foods Private Limited, which is one of the leading rice manufacturers and exporters of the nation, is set to launch Crown Basmati Rice in 1 KG, 5 KG, 20 KG and 35 KG sizes. Other premium product offerings from the brand include Crown Opal Premium Basmati Rice, Crown Opal Premium Basmati Rice, Crown Sapphire Creamy Sella Rice, Crown Diet Rice, Crown Brown Rice & Crown Deluxe Basmati Rice. These are available in different packaged sizes.The USPs of the company’s products is its unique aroma & taste which is available in Basmati paddy produced in the Amritsar area. The rice sourced from the Amritsar area is famous world over for its sweet taste & lingering aroma which fetches a premium audience & is a preferred choice of all big brands of the world. Having a technological tie-up with Satake Corporation, Japan, the brand has the ability to provide a quality of rice that’s loved and relished by millions.

The production plants of DRRK Foods are fitted with the latest paddy cleaning and rice polishing machines capable of processing 36 metric tons of paddy per hour. Storage of 24000 tons’ silos system is part of the facility that helps it in ensuring that the finest quality of basmati rice is available all-round the year.

The extensive process for treatment of paddy initially starts with parboiling and drying of the raw paddy. To ensure that they meet the growing market need with ease, 40 tons of paddy is processed per hour by DRRK Foods in fully automatic parboiling process plants using soft water and a strict temperature control system. This ensures that each grain is free from any bacterial generation or fermentation while at the same time retaining their rich natural aroma. This is followed by sensor-based paddy drying units which give uniform drying of paddy and reduces the broken grains at the stage of milling.

The Crown Basmati Rice is now being exported by DRRK Foods to more than 25 countries globally and is reckoned among one of the top rice brands that excels not only in looks and taste but also in aroma and quality. These include the UAE, Iraq, Saudi Arabia, China, USA, etc. The company has recently started the Super stockiest model followed by major FMCG companies to increase the penetration of its consumer packing & have appointed 8 super stockiest in NCR Region, Central Uttar Pradesh, Rajasthan, Punjab, Haryana, Himachal Pradesh & Jammu & Kashmir.