India’s travel and tourism sector is on the brink of remarkable expansion, with Julia Simpson projecting a 7% annual growth over the next decade. This surge presents a tremendous opportunity for the country’s economic landscape. The sector is expected to soon contribute 10% to the national GDP. Prime Minister Narendra Modi has been widely praised for his strategic investments and visionary focus on developing this vital industry.
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India’s travel and tourism industry stands at a pivotal juncture, offering immense growth potential and the promise of transforming communities, livelihoods, and the economy at large. Speaking via video message at the India Travel & Tourism Sustainability Conclave 2025, World Travel & Tourism Council (WTTC) President and CEO Julia Simpson painted a promising picture of the sector’s future in India, backed by compelling statistics and sustainable ambitions.
According to Simpson, the sector is expected to grow by an impressive 7% annually over the next decade, underscoring its importance as a key economic engine. With the current contribution of travel and tourism to the Indian economy hovering at 7%, India is rapidly approaching the global average of 10%, which she described as a significant benchmark.
“In India, 7% of the Indian economy depends on travel and tourism. The global number is 10%, and I know the way India is growing at the moment that you will soon be getting to that sort of number,” Simpson stated.
The sector currently contributes approximately US$ 230 billion to the Indian economy—a figure that is expected to surge as infrastructure improves, disposable incomes rise, and more domestic and international tourists explore the country’s rich heritage, culture, and natural beauty.
Julia Simpson praised Prime Minister Narendra Modi for recognizing the sector’s transformative potential and actively investing in it. Under his leadership, India has made concerted efforts to boost tourism through enhanced infrastructure, improved connectivity, and initiatives such as Dekho Apna Desh, which encourages Indians to explore their own country.
“I want to commend Prime Minister Narendra Modi for investing in travel and tourism and seeing the power of the sector to really transform communities and the lives of people,” Simpson said.
The government’s focus on tourism as a pillar of national growth is reflected in various policy interventions and budgetary allocations, especially in the wake of the pandemic, which had severely impacted global travel. Recovery has been robust, and India’s domestic travel market, in particular, has emerged as a strong growth driver.
However, Simpson was also quick to remind the audience that growth must be pursued responsibly. She highlighted that 4.8% of India’s greenhouse gas emissions originate from the travel and tourism sector, signaling an urgent need for sustainable practices.
Recognizing the environmental challenges, India has taken commendable steps to reduce its carbon intensity, which is currently decreasing at a rate of 13%—faster than the global average. This achievement reflects the country’s growing commitment to align tourism development with environmental sustainability.
“India is reducing its carbon intensity faster than the global average. It is going down by 13%,” Simpson said, noting the significance of these strides.
As India charts its path forward, the emphasis on sustainable tourism is becoming more prominent. This includes encouraging eco-tourism, promoting lesser-known destinations to reduce over-tourism in popular spots, and integrating clean energy solutions into hospitality and transport sectors.
The convergence of economic growth and sustainability in India’s tourism policy is reflective of a broader global shift. With climate change posing serious risks to natural and cultural heritage sites, India’s proactive stance could serve as a model for other emerging economies.
Moreover, sustainable tourism creates opportunities for local communities, generating employment while preserving indigenous traditions and ecosystems. From homestays in the Himalayas to nature trails in the Western Ghats, India’s vast diversity can be harnessed in ways that are both economically beneficial and environmentally responsible.
India’s travel and tourism sector is undeniably on the cusp of a major growth cycle, with the potential to contribute even more substantially to the nation’s GDP in the years ahead. The 7% projected annual growth rate over the next decade is not just a statistic—it represents the aspirations of millions who rely on the industry for livelihood, and the potential to showcase India’s incredible diversity to the world.
Yet, as Julia Simpson rightly emphasized, this growth must be sustainable. Balancing environmental responsibility with economic expansion will be the defining challenge—and opportunity—for India’s tourism sector in the coming years.
With visionary leadership, proactive policies, and a growing awareness of sustainability, India is well positioned to become a global leader in inclusive and responsible tourism.
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