MDH: An untarnished spice legacy

MDH, or Mahashian Di Hatti, has its humble beginnings dating back to pre-partition era. What began as a simple objective to provide India with unadulterated, fresh spices, has now spawned into one of the most recognised spice brands across the world. MDH, standing firm on its promise, delivers vast range of authentic Indian masalas, no matter where you are in the world. 

Photo Source: MDH

India is known as the spice capital of the world and till date continued to maintain its global hegemony. The legacy of MDH Known as Mahashian Di Hatti is an inspiration in itself. One of the biggest spice Moguls of India, MDH products have earned their rightful place in every Indian’s kitchen and their hearts.

Humble Beginnings

MDH was originally known as Deggi Mirch Wale. The brand dates back to 1919, making it one of the oldest spice companies in India. The spice shop was first set up in Sialkot (now in Pakistan) by Mahashay Chunilal Gulati. This family business was established with a vision of replacing the process of grinding spices at home with the concept of ready-to-use ground spices.

It is his son, Dharampal Gulati, the 2nd generation entrepreneur of the family, who took the spice business to unprecedented heights. The company’s quality products, advertisement strategies and reachability to every nook-and-corner of India, made it a popular brand even in the international market. In December 2020, Mahashay Dharampal Gulati, fondly remembered as “MDH Dadaji”, passed away at the age of 98 years, leaving a rich legacy and spice empire behind.

Spice King From India to Abroad

After the demise of Mr. Dharampal Gulati in 2020, his son, Mahashay Rajeev Gulati assumed the charge and is carrying forward the untarnished legacy of this extensive spice empire. Although Mahashay Rajeev Gulati who is the 3rd generation entrepreneur in this family, took charge as the Chairman and Managing Director of MDH in 2020, he has been strengthening the company and its overseas reach for decades.

He has been credited with taking MDH spice brand to the global markets like the US, Canada, Europe, United Kingdom, South East Asia, Japan, Australia, New Zealand & GCC. The company has also set-up its state-of-the-art manufacturing unit in Sharjah- UAE.

MDH’s Passion and Perseverance for Generations to Come

Continuing the ongoing tradition of being the ambassador of MDH Products the Existing Chairman of the company is new face in media. It is Mahashay Rajeev Gulati passion and constant perseverance to deliver the same level of purity and quality of the product for generations to come.

Through decades of hardwork and its determination to offer quality spices, MDH broke regional barriers and became the go-to spice brand in the country for decades. Its red chilli powder was the first such spice advertisement to run on national television. Today, MDH manufactures over 30 different blended and grounded spices.

What has helped the brand maintain consistency over the years is its unparalleled quality. Not only does it have state of the art plants for processing spices, it also procures raw material directly from the centers of produce to maintain uniform taste. The company has special machines to test the quality of their products as well. The several national and international awards that the company has bagged are an evidence to the company’s high quality standards and success.