“Building guilt-free indulgence with purpose and passion” – Chocolat Corner

IBT interacted with Vandana, the founder of Chocolat Corner and Blissfully Yours, to explore her inspiring journey from a mother making healthy snacks at home to building a thriving homegrown brand. In this conversation, she shares the challenges of scaling with quality, the power of customer feedback, and the strategies that helped her grow from a modest Rs 20,000 investment to a Rs 32 lakh business—all while staying rooted in authenticity and wellness.

IBT: How did your journey from making healthy snacks for your daughter turn into building Chocolat Corner as a business?

Vandana: It all began in 2017 when I started crafting healthier snack options for my daughter using natural ingredients. As I experimented with recipes, friends and family began requesting my products. The growing demand inspired me to establish Chocolat Corner, initially focusing on cakes, brownies, and granola. Recognizing the need for healthier indulgences, I later launched Blissfully Yours—a brand dedicated to wholesome cookies made with oats, millets, and jaggery.

IBT: What key challenges did you face in launching and scaling the brand, and how did you overcome them?

Vandana: One of the biggest challenges was creating a balance between health and taste—ensuring our products were nutritious yet delicious. Another challenge was scaling production while maintaining quality, especially during the transition from a home setup to a commercial kitchen. Finding the right distribution channels was also tricky. However, we overcame this by partnering with retail stores and expanding our presence online.

IBT: How do you balance maintaining product quality while expanding your offerings from cookies to chocolates and cakes?

Vandana: Quality has always been at the heart of everything we do. From the beginning, we’ve been very particular about using high-quality, natural ingredients and completely avoiding preservatives or artificial additives. As we expanded our offerings—from cakes and chocolates under Chocolat Corner to healthy cookies and breakfast cereals with Blissfully Yours—we ensured that this commitment to quality remained consistent across all our products.

Scaling while maintaining this standard wasn’t easy. Each new product required rigorous testing to strike the right balance between health and indulgence. We invested time in refining our recipes and setting up quality control checks at every stage of production. Whether it’s a chocolate truffle or a millet cookie, we want our customers to enjoy a treat they can trust. Our goal has always been to create feel-good, guilt-free indulgences, and that principle guides us as we continue to grow.

IBT: In a competitive market, what strategies help Chocolat Corner stand out and attract customers?

Vandana: In a competitive market, we’ve stayed true to our core values—authenticity, clean ingredients, and a strong health-first approach. That authenticity really resonates with our customers. We also focus heavily on brand storytelling, which helps people connect with our journey and mission. Our social media presence plays a big role in keeping that connection alive, and we’ve been fortunate to benefit from a lot of organic, word-of-mouth support from our community.

On the ground, initiatives like corporate gifting, participating in pop-ups and events, and getting shelf space in retail stores have been instrumental in building visibility and trust. It’s been a mix of building genuine relationships and consistently delivering quality that sets us apart.

IBT: With an initial investment of Rs 20,000 growing into Rs 32 lakh business, what financial and operational strategies drove this growth?

Vandana: Our growth from an initial investment of Rs 20,000 to a Rs 32 lakh business has been the result of careful planning and a simple, lean model. We made sure to reinvest whatever we earned back into the business to grow steadily, instead of depending on outside funding. Choosing products with better margins also helped us grow without stretching our resources.

Bulk corporate orders gave us a good boost, and we worked on sourcing raw materials smartly to keep costs low. Our retail expansion has been slow and steady—we’re now in over 30 stores across Gurgaon. This has helped us reach more people without putting too much pressure on our operations.

IBT: How do you incorporate customer feedback into your product development and business decisions?

Vandana: We stay closely connected with our customers by encouraging direct feedback, interacting on social media, and offering in-store sampling. Their suggestions have helped us improve our products, try out new flavors, and even make changes to our packaging. In fact, the idea for Blissfully Yours came from listening to customers who were looking for healthier snack options—so their voice really shapes what we do.

IBT: What marketing and distribution strategies have been most effective in driving brand awareness and sales?

Vandana:  We’ve seen strong results from a mix of offline and online strategies. Expanding into over 30 premium retail stores across Delhi/NCR has really helped build our local presence. We also work with corporate clients—supplying snacks for offices and offering customized gifting solutions. On the digital front, platforms like Instagram and LinkedIn, along with influencer collaborations, have helped us connect with a wider audience. And through our D2C website, chocolatcorner.in, we’re able to reach customers directly and build stronger relationships.

IBT: What are your future plans for Chocolat Corner?

Vandana: We’re excited about the road ahead. Our plans include expanding to more cities and deepening our presence through stronger corporate partnerships. We’re also working on launching new, nutrient-rich snack options to meet growing demand for healthier indulgences. In the long term, we’re exploring opportunities in international markets and focusing on strengthening our e-commerce presence to reach a wider audience.

IBT: What advice would you give to aspiring entrepreneurs in the food industry, especially those starting with a homegrown brand?

Vandana: Start small and focus on getting the quality right. Test your products within your community, gather honest feedback, and improve from there. Never compromise on ingredients—customer trust is built on consistency and authenticity. Use social media and word-of-mouth to your advantage; they’re incredibly powerful, especially for homegrown brands. And above all, be patient and persistent. Growth doesn’t happen overnight, but with passion and consistency, you’ll get there.