A refreshing take on spices

Brimming with intense exposure in the Indian spice industry, Mr Ramanlal Jamnadas Jhaveri set up Jhaveri Spices Pvt Ltd in 1958 and started manufacturing these spices on a mass scale in Mumbai. Over the span of the last 6 decades, the brand has developed and evolved through its design, methodology, approach, findings & originality.

India is a land known for its diversity – be it cultural or religious or topographical of even gastronomical. Yet, if there is one thing that truly binds and enriches the country’s vast culinary heritage, it is spices. Reckoned as the largest producer (cultivating 75 of the 109 varieties listed by the International Organization for Standardization), consumer and exporter of spices (accounting for half of the global trade in spices), India has even been the leading destination on the famed Spice Route. Thus, from housing cardamom to harbouring pepper, the black gold, India is home to a plethora of spices that can lift one’s dining experience.

Backed by intense exposure in the Indian spice industry, Ramanlal Jamnadas Jhaveri decided to use his treasured expertise in the field and set up Jhaveri Spices Pvt Ltd. in 1958. So he started manufacturing these spices on a mass scale in Mumbai. Today, he is regarded as one of the pioneers in India’s spice industry.

Currently, Kailash Jhaveri, son of Ramanlal Jamnadas Jhaveri, is following his father’s vision to cater to the consumer’s love for food and the role spices play in it. To cater to the changing needs in the F&B industry, he founded Mast Masala. A son’s ode to his father and his enduring legacy, Mast Masala is a refreshing new take on Masalas in India. Some of its key products include Chilli Powder, Turmeric Powder & Coriander Powder, and Rajashahi Garam Masala.

Some of the main USPs of the brand include:

• State-of-the-art production: Manufactured in a new state-of-the-art facility using sophisticated machinery.
• Deep understanding: These spices are prepared after exhaustive research and a deep understanding of the consumer’s needs regarding Indian household, culinary and evolving needs.
• Same values, unique approach: The values, principles, and processes that the founding father laid are still followed in a refreshing manner to keep up with the changing trends.
• Global reach: With an established strong network of distributors pan India and globally, Mast Masala will take no time to scale rapidly and reach Indian and global households with their unique offerings

In a span of 6 decades, the brand has developed and evolved through its design, methodology, approach, findings & originality. At the same time, it has ensured that its products provide customers with high quality, delicious tastes, healthy ingredients, and custom blends within a sustainable and nature-respecting environment. In the next few years, the brand aspires to spread the reach of its products and expand its customer base across all countries of the globe.

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This article is a part of TPCI’s Connect initiative.